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Dishing Out Television!

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It’s almost the beginning of July 2006. The Direct to Home (DTH) scene in India is getting ready for the mother-of-all battles. The Subhash Chandra owned Dish TV is going to have a competitor in the Rupert Murdoch backed TATASKY DTH platform soon. Though TATA owns seventy odd percent in the venture we all know where the technical expertise is going to come from.

Newscorp via STAR TV will no doubt be building a strong product for Indian households. Let us not forget that they own and operate BSKYB in the United Kingdom where they are almost considered untouchable in both quality of service and reach. DISH TV too is not sitting still. Only a few months from their launch, they started offering services like Movie On Demand and of course the more recent announcement of the inclusion of extra channels including SONY on their DTH platform.

STAR having stayed off the DISH TV platform with only STAR UTSAV making a token appearance, have made their intentions clear. This year promises to be an all out exciting one for television viewers in the country. Both the players are known to be aggressive. They are not going to pull any punches and surely aren’t taking any prisoners. When BSKYB launched to a lukewarm reception in the UK, SKY started giving the set top boxes free, they also bought all the exclusive football rights for an astronomical amount to bring in the viewers. Free set top boxes plus the only place to watch their football the Brits bought into BSKYB big time making it a thundering success. ZEE on the other hand back home is constantly updating their services portfolio. The latest addition to their list is Mobile DISH TV. Yes, that’s right you will be able to watch all their channels on the move in a car or a bus. They have a year’s head start over TATASKY and are looking to consolidate their lead.

TATASKY on the other hand has deep pockets and a vast library of content to dish out on their platform. It’s too early to tell who will win this fight but signals are out there that the fight will be long and fought hard. Especially now since SONY has joined DISH TV the lines are drawn. Like I mentioned some time back, people do want all the goodies that a DTH service brings but how many will want two different boxes at home is the question? Maybe it will lead to the mother-of-all mergers…the TATASKYDISH TV Network!

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Television Watching – A Thief Of Family Time?

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Television Watching is popular throughout the whole world. At the early stage of television in 1931, the chairman of the Radio Corporation of American said “the potential audience of television in its ultimate development may reasonably be expected to be limited only by the population of the earth itself”. The numbers of television worldwide is estimated to stand at 1.5 billion, with many more viewers, love it or hate it; television plays a major i.e. in people’s life.

Television Watching can be a powerful teaching tool. By means of it, we learn about lands and people we may never visit, “we travel” to tropical jungles and polar ice caps, to mountain peaks and ocean depths. We pee into the intriguing worlds of both atom and stars. We watch news as to happen in the other side of the world. We gain insights into politics, history, current events and culture. Television Watching captures the lives of people in both tragedy and triumph.

The time that many people devote to Television Watching is astonishing. Recently, global study showed that, on average; Television Watching per person is about three hours each day. North Americans watch four and a half hours daily. While the Japanese top the list at five hours per day. These hours add up. If we watch four hours daily, by age 60, we will have spent ten years in front of the screen. Yet, none of us would want inscribed on our tombstone “Here lies our beloved friend, who devoted one sixth of his/her life on Television Watching.”

How are Television Viewers affected by a steady diet of Television violence and sex? Critics charge that Television violence causes people to act aggressively and to be less sympathetic towards victims of real-life violence. They also assert that the portrayal of sex promotes promiscuity and undermines rival standards.

Similarly, it has been difficult to prove that violence seen through Television Watching causes crime and antisocial behavior. Many studies do suggest that there is such a link. It is hardly surprising, then that there are opposing points of view. A Canadian psychologist wrote. “The scientific evidence simply does not show that watching violence either produces violence in people or desensitizes them to it.” “However, the American psychological Association Committee on Media and Society said. “There is absolutely no doubt that higher levels of Television Watching of violence are correlated with increased acceptance of aggressive attitudes and increased aggressive behavior.”

Increasing number of Television viewers are becoming addicts. Though Television Watching offer much that is worthwhile, heavy Television Watching can cut into family time, hinder reading and academic performance in children and contribute to obesity. According to the Henry J. Kaiser Family Foundation, “Based on the cumulative evidence of studies conducted over several decades, the scientific and public health communities overwhelmingly conclude the viewing violence poses a harmful risk to children.”

The National Institute on Media and the Family puts it this way. “We agree with the American Academy of Pediatrics that there should be ‘NO TELEVISION WATCHING for children ages two and under.’ These children, who are undergoing tremendous brain development, need active play and real people interactions to promote their developmental, physical and social skills”

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Why Should You Choose Virgin Media?

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It’s a great time to be a TV viewer in the United Kingdom. Between Freeview (not to mention it’s + and HD variants), BT, YouView, Sky, EE TV, and NOW TV, there are more than enough options to keep you entertained from the comfort of your own home. There is, however, one final option that I didn’t include earlier, and that’s Virgin Media.

As the second biggest pay TV operator in the UK, it’s tasked with keeping Sky on their toes and improving their service to the point where Sky are no longer the first choice for those looking to get great entertainment in their home. It’s not just TV that these two companies offer, either, because both also supply broadband and home telephony. Put simply, they’re quite similar, so why should you choose Virgin Media?

Let’s begin with their TV offering. Virgin Media’s TV is powered by TiVo, a Sky+ like box which allows you to record and manipulate live TV from the comfort of your sofa. Packing a 500GB hard drive (enough for 500 hours of TV) and three tuners, it allows for neat tricks like recording three programmes simultaneously whilst watching a fourth that you recorded earlier. It’s also got some features that simply can’t be found on Sky’s service, like built in Netflix, YouTube and iPlayer, not to mention a dedicated 10Mbps internet connection, so your normal Internet isn’t slowed by your TV viewing.

Through that box, you can get access to over 230 channels, 47 HD channels, 12 Sky only channels and even some programming in 3D. There are five packages to choose from, going from the basic ‘More TV’ package with 70 channels all the way to the fully loaded ‘TV XL’ which also features BT Sport HD. Even better, you can take Sky Sports and Sky Movies on your Virgin Media subscription too, so you won’t feel the sting of not being with Sky. Indeed, the only channel you do stand to lose by switching to Virgin Media is Sky Atlantic, which is home to the likes of Game of Thrones, The Last Panthers and more. However, if the thought of losing out on that is too much, you could always sign up to NOW TV.

Moving on to Virgin Media’s broadband offering, we can truly begin to see the light between the two companies. Put simply, Virgin Media have the best broadband offering in the entire country, with even their most basic offering beating Sky’s most expensive deal hands down. From their Super 50 Fibre with 50Mbps broadband to their VIVID 200 Fibre with 200Mbps broadband, the company offer lightning fast and stable broadband to huge swathes of the country. They also never throttle or cap your broadband usage, so you can stream as much 4K Netflix as your heart desires without fear of bumping up against arbitrary limitations.

Perhaps the most compelling reason to sign up with Virgin Media though is their quad play deals. Because Virgin Media offer TV, broadband, home phone and mobile telephone contracts, they’re the preferred destination for millions of Brits who don’t want to spend their life dealing with bills from different companies. Those quad play deals are also some of the cheapest around, making them a highly attractive proposition for pretty much anyone, as long as they aren’t part way through a contract with another company.

Virgin Media, then, offer a TV package that’s comparable to the one offered by Sky, broadband that blows everyone else out of the water and quad play deals that no other company can match. So, what are you waiting for?

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Web 2.0 And Demolition of Print Media

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Web 2.0 is an open source for all netizens to exercise their democratic rights without misuse. To me, the constitution of web 2.0 reads, ‘We, the people of e-space, having solemnly resolved to constitute the cyber world into sovereign, secular, democratic, republic, and to secure to all its netizens”

In plain, web 2.0 is a netizens/Internet users driven world. It has following features:

Network as platform

User driven/controlled contents

A rich, interactive, user-friendly interface based on AJAX technology

Social networking Aspects

1:1 Connection Between Mobile and Website

Any website based on web 2.0 concept has lots of scope for users. In short, democracy is the main feature of web 2.0. Thus, Web 2.0 is ‘For the People, Of the People, and By the People’.

Web 2.0 implies Netizen journalism. As web 2.0 popularizes Neitizen journalism and more people are becoming ‘public writers’, there is a fear that journalism as a distinct profession is becoming harder and harder to sustain. The boundaries between ‘professional’ and ‘amateur’ performance are breaking down

Until web 1.0, Internet was more or less treated like print media in digital form. But the technological advancement has made it possible to unleash the full potential of the Internet. Today, Internet is recognized as the most powerful medium, even more powerful than newspapers and TVs. According to a study, majority of youngsters surf Internet for a long time than sitting silently in front of the ‘Idiot Box’. Why?

  • Internet is one stop place for both motion pictures (TV) and literary texts (Newspapers)
  • Internet offers a place for 1:1 interactions
  • Internet Today offers lots of spaces for users’ to participate (web 2.0)

In short, Internet serves everything you wish for! Under these circumstances, one can never undermine the scope of Internet at time when the wave of web 2.0 is floating across. It’s high time to recognize the potential of Internet as important media, which seems to be dominating print and visual media (TVs). While TVs continue to grow at their own pace, print media (newspapers, magazines, etc.) may likely to face a tougher challenge from Internet.

I cannot predict how long newspapers will remain. But I do feel confident in predicting that the Internet will continue to demolish the printed world. And with the advent of new technologies (WEB 2.0 AJAX), creating multimedia advertisements inside web pages will make online marketing closer to the highly effective television and radio market strategy. Flash and JavaScript have added visual interactivity–and scripted database functions fill the web with more possibilities than even TV and radio.

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How To Make Successful Communication Through International Conferencing Services

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Do you feel the necessity of communicating with others all around the globe? International Conferencing is the best ever way to meet the end of your like nature requirement in a gainful way. Such conferencing features Audio Conferencing which works through telephone calls using people’s voices or audio medium. This system attaches a group of people, dialing into a specific conference network, hosted by particular conferencing service provider. As a raconteur, on behalf of any global business organization, you can handle efficiently the relation with consumers & employees all over the world through this unique system. This is also an easy task to make a close bonding with your friends or relatives residing or working abroad through this type of conferencing service. This system is an ideal for those who want to lop off the travelling cost and many other problems related to making of a big business promotion. Anyone can get this facility at home, in the office, in your car or sitting in a pub, too.

Feature rich Conferencing

The web or audio conferencing solutions seems apt enough for Real-time communication in a professional environment as it takes good care of the necessary functionality in a corporate or business scenario. Users get the liberty of transferring the documents, applications and files effortlessly alongside sharing the whole desktop with the participants present on the other end. Effective features including white-boarding, drag and drop, annotations are being blended into the collaborative software to ensure proper brainstorming and real-time sharing amongst participants who are located distantly. Companies or individuals can choose these features as per their needs and requirements while acquiring international conferencing solutions from reliable service providers.

To let people well aware of the high-end features, the service providers have come up with collaboration software with intuitive interfaces. Such user-friendly web conferencing can be included into phone or audio conferencing platforms to ensure greater functionality to users. The large bold icons, cool interface designs, screen fit feature etc ensure easy operational functionality for new users. Besides, the conferencing products are well backed with online controls so as to help the participants in configuring dial-out options, participant settings and mute, unmute features from interface.

Working procedure of Worldwide Conferencing:

The methods of Global Call Conferencing start in a lucid manner; this are-

Conference Calling Number: In this process, you need an exclusive access number to get rid of paying high-priced international call rates. The caller may get a global toll-free number, to gain access into the discussion, in case you go for such types of call services provider.

Getting into through Access Code: The individual member of the conference must come into the PIN number or the specific access code for entering into the said discussion.

Start over the Discussion: After substantiation of the exact access code or recognition process, you can start your conference.

So, prior to selecting International Conferencing, you must particularly find out whether the systems match well with your factual requirement. It is expected that you can make good use of this article before initiating a communication with such type of Audio Conferencing.

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Global International Conference Calls

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So you are looking for the best international conference call solutions to easily host global conference calls for your business or individual use. So which solutions are the easiest and most affordable?

As a part of most businesses, international conference calls are necessary sometimes. Since people attending the call may be connecting from any part of the world, using a reliable and quality solution is the key to a successful conference call.

When looking for a great conference hosting service, there are two important factors to consider: reliability and saving money.

You certainly want your calls to have a great quality. The voice must be clear and fast, with no major delay. Considering the fact that it is an international conference call and because of the long distance, the call quality plays a big part.

Another factor is choosing an affordable, low cost solution. After all, why spend too much money on a conference service while you can save money and use a more affordable one with equal or even more features?

Some companies offer you toll free numbers to make your conference calls free for people from US and Canada. You will also receive a separate number to give to your international customers or business partners to use to connect to the call easily.

When you do a simple search online, you will be amazed to see how many different companies are offering conference hosting services for global use.

Each of them come with certain benefits, quality, and price. You can compare carefully your choices to choose the best solution for you.

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Delivering Highly Successful Online Video and Viral Campaigns

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There are many that say that the creation of high traffic viral campaigns is a science and not an art and that luck has little to do with it. There are arguments for and against, although there are some expert providers in this space who may ether agree or disagree with this argument and there are some that actually it is both a science and an art.

Recent examples of online videos going viral include:

Konyvideo– This video was clearly designed to go viral, but it is unlikely that the author thought that it would attract an audience of over 75 million viewers across the planet however was this because that it ticked the “Social Controversy” box?

Anfield Cat – This is a more uplifting online video clip, but I ask myself was the cat let out of the bag by accident or was it a cleverly designed video campaign by an animal lover who knew how to create and design a viral campaign.

1. Capture the Moment

There are several events that enable us to Capture the Moment and companies are using these events to project their brands onto the consumer. One example would be Paddy Power’s video campaign “Chav Tranquilizer’s“. This clearly combines humour with the traditional, more commonly viewed stiff upper lip event of the Cheltenham Festival.

Paddy Power has clearly captured the moment and integrated the content and the Cheltenham event with the brand making use of laughter and light humour.

2. High Quality and Relevant Content

Using the same Paddy Power example, the content and setting was clearly relevant in terms of the brand and capturing the audience in a funny way. This campaign was genuinely creative and the content was highly relevant to the target audience. This was clearly meant to be controversial which typically engenders “Social Sharing“;

3. Social Sharing

The Paddy Power campaign was clearly designed as a viral marketing tool; hence it was designed with Social Sharing in mind. People use all types of social sharing mechanisms, such as traditional email.

If you Google Chav Tranquilizer’s“, you will see comments about this campaign being banned on TV. This brings into play the “Social Controversy” approach, which has clearly been integrated into this video ad with a view to creating Social Conversations on a grand scale;

4. Brands and Products

It is vital that the content, the campaign theme and the setting are clearly identifiable and relevant to the brand and to the product. This is to ensure the brand and ultimately the end product engages with the target audience. Remember, not to be too commercial, this is generally a consumer put-off and will not engender “Social Sharing”. Viral campaigns are largely used to engender brand awareness; however brands are also now using online video advertising to launch products and services.

5. Consumer Attention Span

Content length is vital to get right. Too short and you can lose the message, too long and you can lose the audience. Therefore, it is important to ensure the first ten to fifteen seconds really captivate the viewer and at all costs avoid long load times for videos and games. Rememberevery consumer is just one click away from your competitor. With technology, consumers are becoming increasing impatient; hence their attention span is reducing.

capture your consumer, draw them into your world and make your message stick in their mind;

6. Viral Video Seeding

Unless the content is exposed to high numbers of users it is unlikely that the video advertisement will become a truly viral campaign.

To improve the likelihood of a truly viral campaign, it is vital that the video ad is properly seeded (geography / brand / product / context / relevance) with relevant distributors as well as with the highly known video viewing sites and blogs.

Once seeding is properly undertaken the content should take care of itself via “Social Sharing” hence on the basis that that the content works this will lead to a successful viral campaign;

7. Technical issues and bandwidth

Bandwidth has been an issue in the past but most providers have overcome this with much more robust technical solutions.

High volume viral campaigns would usually be viewed from sites like YouTube or similar video sharing sites; once the word spreads you then need to ensure that:

(i) other distributors have similar levels of bandwidth capabilities and that the quality of the content is not spoiled by bandwidth viewing issues;

(ii) the video ad formats you provide are used by the large majority of consumers and have minimum resistance to viewing; hence be wary of video formats that require special plug-ins or software upgrades. Use a few of the most common formats and ensure that consumer compatibility remains in the high ninety-nine percentile;

8. What’s in it for the Consumer?

The reason commercial radio and TV advertising has been and continues to successful is due to the fact that there is something in it for the consumer.

Radio stations generally play the latest and most popular music whereas commercial TV content is generally of a high-quality to attract a certain audience, with TV commercials being shown in between TV advertisement breaks. Therefore there is clearly something in it for the consumer with commercial radio and TV media.

However in the online world this is sometimes amiss as brands prefer their online video ads to be free of “Rewarded Media”.

Rewarded media has its place and can play an important part in terms of “Social Sharing” (everyone likes to receive and share a bargain with their friends). Whilst Rewarded Media seems to be a taboo in this segment it could play an important part for product launches and film releases especially if “Social Sharing” can be integrated someway with “Rewarded Media”;

9. Analytics and key metrics

All viral campaigns should have a campaign distribution plan. This is vital to ensure that the video ad achieves all of the targets and metrics that were initially set-out with the brand.

To ensure that all viral campaigns stay on plan, they should be properly tracked with continual analytics and using key performance metrics. This will help the advertiser to better understand the consumer audiences, who have interacted with the content, providing data such as times of use, places of use etc. Be wary of gathering too much information on potential consumers (for example email addresses) as this can turn-off your audience and create a barrier for the online video advertisement.

10. Continual Improvement

Post campaign evaluation is essential for continued improvement. This will enable you to ascertain important data such as: what has worked and what hasn’t, traffic sources, what consumers were saying in forums and social networking sites.

Try to understand why the video ad generated the level of traffic it did and this should enable you to identify key tools that can be replicated for a future viral campaign.

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Affordable Dish Satellite Networks for Best Viewership

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For the global TV viewers, dish satellite network has changes and even say transformed the manner in which the quality and clarity of the entertainment has been delivered to the audience across the world. Global satellite internet use the most modern technology of communication for offering best and DVD quality pictures for a better and more enhanced crystal clear high definition experience. Being one of the most popular mechanisms to offer world class TV viewing to viewers.

A number of reasons are therefore stated to endorse the importance of the dish network. The primary reason that emphasizes the need of global satellite network is the availability of the network in very affordable and cost effective price tags. Even these equipments and mechanism is available in the feasible price, the quality and compatibility of the services are never compromised in any manner.

The installation process of dish satellite TV is highly straight forward and very easy to be executed. The entire process however requires cautious method of installation and strategic setup implementation to avoid last minute inconvenience. The quality of the service reception in the dish satellite network is another vital factor that makes it highly commendable and popular. The cost structure of this mechanism puts the best affordability factor on the services. Global satellite network experts are even very keen to keep the prices more down and mitigated for the more affordable TV viewership.

Offering new technologies for the esteemed mode of telecommunication is precisely the best thing that is developing a new craze for the viewership needs. Exceptional visual quality and high definition video quality is now creating a new phenomenon for audience thus no one now can escape the inevitability of the inception of new range of dish satellite networks. The cost of the dish network cost is very less than the tradition cable networks and the process can even push audience with a proficiency to track the fee spend on these subscription fee.

While going through the installation of the global satellite network, always try to take the services of some expert installers to get the best installation of the equipments for the best viewership ever.

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Surviving the Threat – How TV Learned to Love the Internet

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When it comes to “old”   media ,  TV  seems to be the one form of traditional media that has learned how to utilize the net to its advantage. The internet is still a content threat, but the TV world, unlike the worlds of music, film and publishing seems to have more quickly understood the pitfalls and opportunities. Instead of pulling up the drawbridge and preparing for battle, TV joined in and utilized the internet.

Companies that make their living selling content are reeling. Newspapers have been closing at a record rate. The music business is reeling like never before. ITunes has helped reset the playing field, but it’s nothing like it was before. Book publishing has been hit, particularly the brick and mortar bookstores and for the film industry it could just be a matter of time, before the ability to download free content (legal or otherwise) will make a true dent in their profits.

When it comes to “old”  media ,  TV  seems to be the one form of traditional media that has learned how to utilize the net to its advantage. Advertising took a huge hit last year, but the economy was also in the throws of the worst recession since the (strangely named) Great Depression. Just about everyone took a huge hit last year, not just TV ad revenues. But apart from basic economic ebbs and flows, TV seems to be the one form of media that has not only been able to weather the internet threat, but to utilize it.

To quote a recent article in The Economist: “In the final quarter of 2009 the average American spent almost 37 hours a week watching television. Earlier this year 116 million of them saw the Super Bowl-a record for a single program. Far from being cowed by the new  media ,  TV  is colonizing it.” The article goes on to explain how shows like “American Idol” and “Britain’s Got Talent” utilize the net to their advantage. Watchers are constantly messaging one another about such shows on email IM, Facebook or Twitter.

Plus, TV is a reactive media. It doesn’t require much from the viewer. You turn it on, put on the channel you want and there you are. Although many programs are available online, most viewers are not going to do the work it takes to find their programs through nontraditional outlets. The internet is still a content threat, but the TV world, unlike the worlds of music and publishing seems to have more quickly understood the possible pitfalls and opportunities. Instead of pulling up the drawbridge and preparing for battle, TV joined in creating sites such as Hulu a joint venture of ABC, Fox and NBC; an unlikely partnership, but a smart one.

Other content providers are beginning to understand that the way to fight the internet is not to fight it at all, but to blend with it and make it an extension of their brand and their information outlets, but the TV world is way ahead of the game

Copyright © Anthony Mora 2010

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Verizon FiOS TV Rocks the House

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Verizon FiOS TV (fiber-optic television) is the fastest and largest growing network in the United States! And it keeps spreading becoming even more popular as people stand in the showrooms to find out just how well FiOS stands up against regular television.

People are discovering how clear and close to life Verizon FiOS TV really is. Once you see it for yourself, you will never want to go back to your old TV service providers. The perfectly clear picture is not the only great thing about Verizon FiOS; you get over 200 all digital channels and a very unique home media DVR that offers multi room functions.

The one DVR can record a movie while the family watches TV, then you can set it up at a later date to play the movie in any room in the house. This will save you a lot of money because you only have to have one DVR. You will be able to watch 3 different recorded shows on three different TV sets at once. The plus to having the DVR is that you can record 80 hours of SD programming and 20 hours of High Definition programming. You can also choose the HD Receiver, which allows you to access Verizon FiOS TV’s HD programming. Or you could choose the SD Receiver as an option as well.

You can also view over 14,000 movies every month with the On Demand Options. If you are tired of watching the same old boring TV stations that you see over and over, the On Demand will allow you to watch movies 24/7 if you choose to.

When it comes to the installation, you are treated with the utmost respect and the skilled technicians will be more than happy to set up your entire home and they will not leave until you are completely satisfied. They will explain the process of the installations and everything that you get with it, all for no extra charge.

Verizon FiOS TV gives you several convenient plans, plus you can customize a package to meet your desire. If you prefer, or are unsure what sort of programming you want, you can start with the basic package and customize it at any time in the future. The bundled package include the Verizon FiOS Triple Play and Double Play where you package more than 1 service up to get a better discount. These FiOS packages are most popular because of the maximum savings you will achieve!

Why wait to have the greatest TV set in town, join the rest of the Verizon FiOS community. You can be the talk of your town with your big screen TV and FiOS – which make a great combo. Get the thrill of your life. You will be glad you did. Check to see if you can get Verizon FiOS in your area right now.

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